Graphic Communicationstudent Lisa Barretts work has been Highly Commended in this years StarpackAwards. The Award Scheme, aimed at potential professional designers is one ofthe UK’S most longstanding and prestigious organised by IOM Communications Ltdand endorsed by The Packaging Society .
The brief chosen by Lisa and sponsored by theBenson Group asked for the innovative use of cartonboard as a primary materialin a creative packaging solution for an oriental takeaway meal for two. Lisa afinal year student outlines her approach to the brief;
“Myfinal concept focuses on the consumer experience, turning the standardsupermarket takeaway into something more enjoyable, and functional, whilstpromoting the cultural heritage of the food. I tried to challenge existingpackaging by providing a solution which allowed the consumer to present andserve food in an unconventional way. The design and brand of "TasteEast" was designed to have high shelf impact intended to attract a widevariety of customers. Environmental sustainability has been considered with thepack made out of entirely recycled and recyclable materials.”
“Iam extremely pleased to have won a Highly Commended award at this yearsStarpack Student Awards. In my final year of study I feel this has given me apositive platform on which to launch my graduate career. The support andexpertise of staff on the BA (Hons) Graphic Communication course has enabled meto develop my skills and passion for design; their encouragement to engage withlive and competition briefs means that we can experience working to aprofessional standard which is vital for building a successful portfolio.”
Responding to Lisa’s success Ian Madeley &Julia Chidley Senior Lecturer’s in Graphic Communication go on to say:
“We are delighted with Lisa’s achievement andparticularly so as it marks the third consecutive year that GraphicCommunication students have been successful in these prestigious awards.”
All winners are invited to an AwardsPresentations at The Boilerhouse, Springfield Business Park, Grantham, onWednesday 4 May. With all sponsoring companies present this should be anexcellent networking platform. Students will have the opportunity to hear apresentation from Mercury Search and Selection specialist recruiters to theprint and packaging industry on CV writing and interview techniques.
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